— PROJECT NAME
My Indomie Moments — Digital Video Campaign
— ROLE
Digital Content Production, Post-Production
— DATE
April 2026
For Indomie’s My Indomie Moments campaign, ZDO Lab developed 5 standalone digital video content pieces, each built around distinct, relatable everyday scenarios where Indomie naturally fits into real-life moments.
Each piece was treated as an independent idea rather than a connected series, with its own hook, visual language, and storytelling approach. The focus was on creating scroll-stopping digital content that feels native to social platforms while staying true to the campaign’s core message.
The executions leaned into cultural relevance, expressive POV storytelling, and fast-paced editing to capture attention quickly and drive engagement across digital platforms.