— PROJECT NAME
McVitie’s Vox Pop: Ramadan Campaign
— ROLE
Vox Pop Video Production
— DATE
March 2026
To celebrate the spirit of Ramadan, we took McVitie’s to the streets, creating a heartfelt vox pop experience centered on generosity and human connection. We engaged both Muslim and non-Muslim participants, gifting them McVitie’s Ramadan packs and sparking authentic conversations around the idea of sharing.
Through candid responses and real interactions, the campaign captured a beautiful blend of perspectives, highlighting how small acts of kindness can bridge cultures and bring people together. The result was a warm, people-first piece of content that reflects the true essence of the season.
